In collaboration with Emerce - Choosing a CMS (content management system) has long been the remit of the IT department, but as B2B organizations become more sales-driven, there is a greater need for the sales and marketing teams to be able to adapt and tailor web content to help attract and nurture leads into customers. This means that more companies are seeking a CMS that acts as an extension of their sales and marketing platforms...
Website 2 min read
In collaboration with Emerce - Websites have evolved from being digital brochures to being a lead capture platform, but now they need to transform to become a sales machine, especially for B2B companies. The role of your website in the commercial process is to create a human connection, now more than ever, as people work remotely and are less available to meet in-person.
Running a business today means that you need an online presence, but creating a website can seem too overwhelming to even start. The difficulty in building a B2B website might make you delay doing it, but 70-80% of consumers use the Internet to research a business prior to any purchase…
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