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In a 2022 Forrester study, companies cite their number one place to improve overall customer experience is online. Beginning with their website. But how do you start? What are the best practises? How do successful companies run their website? And what are the forces behind these companies that drive its growth? All of these questions I wanted answered myself, so I researched HubSpot. A company to look u to and learn from. Read on to learn about HubSpot and some of the website and CMS tactics that help the company grow. 

Marketing 5 min read

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The most common points of friction in commercial processes

In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.

Marketing
3 min read

Rapid growth: watch out for the boomerang effect

In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.

Marketing
3 min read

HubSpot is not a Marketing Automation Tool

Many marketers know HubSpot as a marketing automation tool. It’s not hard to understand why – HubSpot still scores very well in all areas compared to other marketing automation tools (as shown by independent international comparison sites such as TrustRadius, G2 Crowd or Gartner Peer Insights, which are all based on real user reviews).

Marketing
4 min read

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