In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
Marketing 3 min read
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.
Many marketers know HubSpot as a marketing automation tool. It’s not hard to understand why – HubSpot still scores very well in all areas compared to other marketing automation tools (as shown by independent international comparison sites such as TrustRadius, G2 Crowd or Gartner Peer Insights, which are all based on real user reviews).
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In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
B2B companies that are engaging with IT/SaaS do now take customers and the internet as their starting point. However, still an incredible number of B2B companies are neglecting opportunities in the commercial digital domain...
"F***, the trade fair is off. How do we reach our customers now?” I heard someone say these exact words last spring. And what’s worse... the COVID crisis has...
Setting marketing objectives is tough – certainly in business-to-business. Marketing is not an exact science and B2B sales cycles tend to be very long. This makes it harder to demonstrate the contribution made by marketing. But with no measurable outcomes, why would your management team want to talk with you? High time for a change...
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