In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.
Marketing 3 min read
Many marketers know HubSpot as a marketing automation tool. It’s not hard to understand why – HubSpot still scores very well in all areas compared to other marketing automation tools (as shown by independent international comparison sites such as TrustRadius, G2 Crowd or Gartner Peer Insights, which are all based on real user reviews).
In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
.jpg)
B2B companies that are engaging with IT/SaaS do now take customers and the internet as their starting point. However, still an incredible number of B2B companies are neglecting opportunities in the commercial digital domain...
"F***, the trade fair is off. How do we reach our customers now?” I heard someone say these exact words last spring. And what’s worse... the COVID crisis has...
Setting marketing objectives is tough – certainly in business-to-business. Marketing is not an exact science and B2B sales cycles tend to be very long. This makes it harder to demonstrate the contribution made by marketing. But with no measurable outcomes, why would your management team want to talk with you? High time for a change...
Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
#1 HubSpot Consultancy Partner for businesses looking to grow smarter.
We optimize your commercial process with HubSpot CRM Platform. If not now, when?
