It's been in the works for some time: the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Google has announced that from July 2023, Universal Analytics properties will no longer collect data. With the introduction of Google Analytics 4, the platform has taken a big leap forward. Are you interested in discovering how Google Analytics 4 can contribute to your digital strategy? And, even better, understanding the consequences if you don't go along with this change. We would be happy to tell you more about it in this blog.
Marketing 5 min read