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Let me introduce myself. My name is Steven, and I'm the VP of Marketing here at Webs. I've built a career helping B2B companies that are sales-heavy become more efficient at generating pipeline and...

Marketing 4 min read

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The most common points of friction in commercial processes

In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.

Marketing
3 min read

Rapid growth: watch out for the boomerang effect

In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.

Marketing
3 min read

HubSpot is not a Marketing Automation Tool

Many marketers know HubSpot as a marketing automation tool. It’s not hard to understand why – HubSpot still scores very well in all areas compared to other marketing automation tools (as shown by independent international comparison sites such as TrustRadius, G2 Crowd or Gartner Peer Insights, which are all based on real user reviews).

Marketing
4 min read

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