In this article, I will look at what the manufacturing industry can learn from the software industry.
In collaboration with MT/Sprout - a CRM systems needs to have the ability to grow with you, but it must also ensure THAT you grow...
In collaboration with MT/Sprout - Anyone who wants to guarantee their company's growth and customer satisfaction, refines their digital strategy with a well-oiled CRM platform. But how do you ensure that you are headed in the right direction and that you become (and remain) successful in both the short and long term?
In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
In Sales, getting the most out of your data and contacts will generate more leads and deals in less time. In other words: your ability to increase the turnover and even the customer lifetime value (CLTV) per sales rep. In this blog, we'll zoom in on how HubSpot CRM and the HubSpot Sales software will help you achieve this
For Sales Managers, everything is about monthly results. All too often, however, I find that Sales Managers lack the necessary insights, or that they do somehow realise that they have no control but can't figure out which insights they're missing...