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The Transformation Of Business Services
In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
In commercial services, more traditional business models are under pressure and a high level of innovation is required to keep demonstrating added value. What to do?
B2B companies that are engaging with IT/SaaS do now take customers and the internet as their starting point. However, still an incredible number of B2B companies are neglecting opportunities in the commercial digital domain...
Sales has changed in many sectors. Solutions are becoming more complex and so is the Decision Making Unit (DMU). This may mean even longer decision-making trajectories, longer sales cycles, greater advance preparation and more discussion. This can definitely impact your sales results...
The funnel is dead – most people know that by now. But has the flywheel been universally adopted yet? I very much doubt it. Be honest: how central are your future customers within your commercial process? Are you able to fully integrate your marketing, sales and customer service processes? Building bridges won’t cut it any longer...
Salesforce recently made the announcement that it would now be offering 360-degree customer insight into their own diversified and fragmented landscape known as Salesforce. That's all very well, of course, but a keen observer will think: What The F...? Isn't that what a good CRM is supposed to be able to do anyway?