SwipeGuide

WordPress to HubSpot CMS: improved quality of inbound leads

SwipeGuide realized WordPress didn’t meet their requirements, so they teamed up with Webs to build a full-funnel solution based on HubSpot CMS. The new website improved the quality and relevance of inbound leads. The conversion rate increased by 10%.

swipeguide-annika-posing-laptop-working-laughing

Unlock content

Overview

SwipeGuide realized that their WordPress website didn’t meet their requirements anymore. The integration with other lead generation channels and HubSpot forms, for example, wasn’t optimal. To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a seamless full-funnel solution based on HubSpot CMS.

Problem the company had

The old SwipeGuide website didn’t integrate with other lead gen channels and tools. The process for getting insights on their buyer's journey wasn't transparent and required manual work. The CMS wasn't ideal to work in & the site was slow/unreliable.

The Hubspot CMS solution

To make sure SwipeGuide could get better insights into how prospects and leads interact with their brand throughout their buyer journey, they teamed up with Webs to build a full-funnel solution HubSpot CMS website. The new website was up and running within 3 months. By integrating it seamlessly with other tools like LinkedIn Campaign Manager, Google Ads, Google Analytics, and Hotjar, SwipeGuide is now able to get detailed insights into how people interact with their content.