By 2013, WorkFlowWise was already using HubSpot CMS. They chose HubSpot in its early stages because it supported their big plans for the future, including international expansion and a move to cloud-based technology. The first website was mainly focused on setting up the website in a logical customer journey. After that, WorkFlowWise focused on getting as many qualified visitors as possible, and making sure their website is always evolving with their business and the platform over time.