Content marketing is one of the most essential elements of today’s marketing strategy.
A good content strategy is the part of your marketing plan that demonstrates the expertise you bring to your industry, aligned with your organisation’s business objectives.
Investing in inbound marketing is one of your tactics.
Search Engines aren’t searching for your content, people are
Content is evolving, and marketers need to change with it. Commit to answering questions and offering solutions to the challenges your audiences face.
The measurement of success for your marketing programme is – almost – all about sales.
Don’t write content for content’s sake. Generate leads that turn into sales.
No matter how creative or well-written your content, every marketing piece must be judged by its business impact. Move leads through the funnel using marketing automation and measure your marketing efforts over time.
“With the help of Elroy, our Inbound Marketer, our lead generation has increased significantly. And that 'only' through content creation and nurturing. We are very happy to be on this journey, in collaboration with Webs.”
Make the most of your time – and budget – together.
Many businesses and marketers don’t have the time to make sure that what they’re doing in HubSpot is the best option. We get that. Work never stops and developments in the market are moving fast. With the help of our certified HubSpot Inbound Marketers you can make the most of your time – and your marketing budget.
Together we create a result-driven marketing plan.
With so many things to manage at any given time, it is difficult to choose what to focus on in your business. We help you gain focus by defining a long-term marketing plan, backed by data and supportive of your business objectives.
We streamline your processes.
We help you set up internal marketing processes so that you and your team can work as efficiently as possible. We use Marketing Automation and HubSpot to support these processes.
We train your teams to get the most out of Inbound Marketing and HubSpot.
It’s up to you if you want to hire a driver or learn how to drive yourself. Our certified experts can drive your marketing machine for you – or educate your team on the job, to eventually hand over the keys.
Expertise and capacity for your inbound marketing needs.
Content that supports thought leadership
We tap into the experience, passion and talent inside your business and turn them into blogs, landing pages, e-books, whitepapers, case studies, pillar pages, and social and email content.
Tried and tested tactics that drive traffic
Forget short-term hacks. We institute tried and tested SEO and SEA methods to create authority and drive quality traffic to your content over time.
Persuasive copywriting that captures the attention of your audience
Traffic is useless if you’re not capturing the attention of your audience. Our Inbound Marketers are trained to use persuasive copywriting techniques that will make you stand out from the crowd.
Increase business conversion rates
We develop strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address, or talk to sales immediately. Using tactics like pop-up forms, chatbots, and meeting links to drive your conversion rate.
Build your Marketing Automation machine in HubSpot
We use lead scoring, workflows, and lead nurture programs to build your lead qualification process in HubSpot. This will help you move leads through the funnel automatically, which will save you time and help you measure your marketing efforts.