Dear CEO, Director or Sales Manager, Do you still see marketing mainly as an expense, or as a proven means of boosting your revenue?
A banner here, a logo there – what value do we actually get from these efforts? For a long time, this was cause for many B2B companies not to take marketing very seriously. These days, however, when we can measure the effect of almost every action to the nth degree, this argument is not as compelling.
Here’s an example that relates to Webs itself. Some years ago, our website only attracted around 2,000 visitors per annum. Now we’re fully committed to inbound marketing (read our blog post on this > add link!), visitor numbers easily exceed 120,000. We can also track the funnel from A to Z. An individual visits a page, initially clicks away again, sees our banner on another page, returns, leaves their details, receives a knowledge base article from us and is then invited for a chat.
This prospect’s digital customer journey automatically improves our account managers’ understanding of the customer. Along with their pain points, dreams and challenges. Armed with this information, they can be better prepared for that chat.
We are here to help.