Companies that get their account managers and marketers to work together like a well-oiled machine are demonstrably more successful. What’s it like at your business?
Many companies still face a world of opportunity. Because when marketing and sales do pull in tandem, this almost always delivers better results. More leads. More customers. Higher returns.
If you seriously want to engage with this, start by redefining the role of marketing in the organisation. Traditional marketing becomes inbound marketing and from now on, it’s all about generating leads. Make everything else secondary to this single objective.
You will need people for this. Professionals able to translate the market ‘outside’ into a target marketing approach ‘inside’. The point is for them to want to be part of this change and possess the right knowledge to make a material contribution. This knowledge is primarily digital in nature. These are marketers who understand the meaning of keywords, conversion, SEO and SEA – who have experienced the power of content marketing.
We are here to help.