B2B organisations are often highly specialised and knowledge-intensive. They operate in niche markets and sell complex products, which results in a longer sales cycle. Some are feeling the pressure of globalisation, while others are struggling to manage their large network of partners and distributors. Our industry experts focus on their own area of expertise within our three focus industries, as we believe developing industry perspectives, resources, and capabilities is key to meeting these challenges.
The importance of digital channels for B2B companies has grown significantly. And though B2B companies have embraced the digital revolution, we believe there’s still a whole world to win when it comes to the challenges and opportunities businesses face in this new reality. By harnessing the power of in-depth industry knowledge, customer data, and business intelligence with HubSpot, we help your company succeed in the digital age – identify your challenge, optimise and automate processes, build digital expertise, and modernise your technology stack.