"Our Sales department consisted mainly of account managers who served both existing customers and were 'on the hunt' for new ones. We mainly focussed on cold calling. The lead lists were not qualified and we didn't have enough common ground to start a conversation with prospects. In addition, there was no online marketing power within the organization. We had to admit that this was not going to work..."
Filipe Oliveira da Silva
Managing Director at Veco Precision