A couple of months ago, Vera successfully launched their redesigned company's website. A website that doesn't just look good, but acts as a salesperson, builds trust with buyers and is flexible to the changing needs of their business.
A couple of months ago, Vera successfully launched their redesigned company's website. A website that doesn't just look good, but acts as a salesperson, builds trust with buyers and is flexible to the changing needs of their business.
The effects of COVID-19 on customers' spending, expectations and behaviours are rippling across the B2B landscape.
McKinsey's most recent study shows that B2B decision-makers in Europe are highly optimistic and steady. That's pretty good news! Remote selling is now the new norm and perceived to be effective, sales model changes are expected to stay and the importance of digital sales has doubled over that of traditional sales interactions.
Onsite search is now seen as the most beneficial for researching suppliers. Question is; is your company website meeting customers' needs?
If not, investing in your website redesign could be wise...
But what if your marketing team consists of only a couple of people? What if your budget is already reduced? Or what if you know absolutely nothing about web design? Is it still feasible?
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