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Account Based Marketing: how to acquire, retain and grow high-value accounts


juni 30, 2021 , 10:00 - 11:00 CEST

Acquire, retain and grow high-value accounts

80% of business-to-business (B2B) companies expect to start or expand their account based marketing (ABM) investment this year.

Compelling numbers, right? But what's the fuss all about?

ABM helps marketing and sales teams:

  • Acquire, retain and grow high-value accounts
  • Align strategic (inbound) marketing initiatives with (outbound) sales and account management strategies
  • Maximize the value and return on investment (ROI) of your campaigns.

But despite the hype, many businesses are struggling to define what ABM actually means in the context of their organisation. So to help with that Webs is organising a keynote on how to win with Account Based Marketing : the rising star in B2B Marketing.

In this webinar Steven shares:

  • Introduction to Account Based Marketing (Reasons to implement ABM into your B2B Marketing Strategy)
  • Best practices for a successful ABM strategy, including a five step approach
  • An ABM playbook based on lifecycle stages
  • How to kickstart an ABM Strategy in HubSpot



Steven Schroeyens

Head of SaaS at Webs

Steven has 15+ years of experience in RevOps & Marketing roles in B2B, a proven track record in growing toward initial traction, scale and in acquiring funding from investors and banks.

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