80% of business-to-business (B2B) companies expect to start or expand their account based marketing (ABM) investment this year.
Compelling numbers, right? But what's the fuss all about?
ABM helps marketing and sales teams:
- Acquire, retain and grow high-value accounts
- Align strategic (inbound) marketing initiatives with (outbound) sales and account management strategies
- Maximize the value and return on investment (ROI) of your campaigns.
But despite the hype, many businesses are struggling to define what ABM actually means in the context of their organisation. So to help with that Webs is organising a keynote on how to win with Account Based Marketing : the rising star in B2B Marketing.