There has been a serious shift in how companies are thinking about revenue. And according to many, B2B organizations that implement RevOps will be best positioned to thrive and create value for their customers.
We've seen roles including the word “Revenue” steadily pop up in recent months. But we've also noticed that a lot of our customers were wondering what's behind this increase in revenue roles and what it meant in the context of their own organization.
So we decided to invite Dan Wardle, VP Revenue at Vidyard, to tell us all about what RevOps is, and why you need it for real sales success.