HubSpot Product Updates: October 2025

Update 1: How to make CRM views more flexible and personalized.

HubSpot is once again making a big improvement to the CRM Index pages. With Flexible CRM Views, you now control how your data is displayed, tailored to your preferences and way of working.

Whether you like compact tables or prefer more white space, you can arrange everything with a few clicks using the new table display settings. This way you can easily set things like data density, pagination and visual styling - all directly visible and personally saved for your account.

New ways to view your data
The update also brings a series of powerful display types that allow you to better analyze your CRM data:

• Report View - Analyze data directly in your index pages with integrated reporting tools.
• Calendar View - View records in a real-time calendar view.
• Gantt Chart View - Track the progress of deals or projects in timeline form.
• Custom Board View - Group records by any field, such as owner or priority.

Conditional highlighting and AI-driven column insights allow you to see trends, bottlenecks and opportunities at a glance. So you work faster, smarter and with more overview.

Why this matters
The revamped CRM Index pages really put your data front and center. Fewer clicks, more overview and better decisions all to help you focus on what matters.

Availability
Flexible CRM Views will be rolled out on November 5, 2025 and will be available to all hubs and tiers. The new features such as Data Insights and Conditional Highlighting are available from Starter and above.

Update 2: What can you do with the new Breeze Marketplace?

AI doesn't deliver value only with large, complex deployments. Small, targeted AI agents in particular can deliver quick results provided your data foundation is in place.

• Prospecting: automating 50% of repetitive tasks saves an average of €40,000 per BDR per year.
• Customer service: 25% automated ticket handling via smart deflection saves €45,000 per service employee.

We are already seeing these results in practice. The key? Reliable, consistent data.
With a strong data foundation, you can deploy AI agents organization-wide and grow from single improvements to scalable returns.

It's now even easier to work with AI. Thanks to the new Breeze Marketplace, you can now discover and install smart Breeze Agents & Assistants directly from HubSpot.

This integration brings AI and workflow automation together in one environment. You can easily browse the Marketplace to find AI solutions that understand the way you work, predict your next move and provide proactive support. This allows you to add powerful AI capabilities to your HubSpot environment within minutes without leaving the platform.

How it works
You can access the Breeze Marketplace in two ways:

1. Through the HubSpot Marketplace - Go to https://ecosystem.hubspot.com/marketplace or open the marketplace menu within your HubSpot portal and select Marketplace under the Breeze menu.
2. Via the Breeze navigation - Click Breeze in your main menu and select Breeze Marketplace for direct access to all available agents and assistants.

• A clear description of features and workflows
• Specifications of the tasks the agent supports
• Easy installation and configuration options
• Compatibility information with existing apps and tools

Why this matters
The Breeze Marketplace makes AI more accessible than ever. You can instantly deploy AI agents that learn from your data, optimize processes and improve results all within the same HubSpot experience.

Availability
The Breeze Marketplace is available to all hubs and tiers, including users with Breeze Intelligence Credits Small, Medium or Large.

Update 3: How to better understand Health Scoring with the updated 'Test a Record' feature.

The Test a Record feature within Health Scoring greatly improved. With this update, you get a much clearer view of how scores are calculated, from line to group level. This makes it easier to build accurate and reliable scores for contacts, companies and deals.

Previously, Test a Record only showed how many points were awarded per line and what the total score was. That made it difficult to understand exactly how the final score was created. Now the feature also shows how many events or contacts meet the rules, how many points are awarded per group, as well as how group limits affect the total score.

This is how it works

1. In the left navigation bar, go to Service Hub > Customer Success Workspace > Settings > Health Score.
2. Create a new score via Create score or click Edit on an existing score.
   
3. Click Test a Contact, Test a Company or Test a Custom Object, depending on the type of score.
   
4. Select a record to test. You now see a complete overview of the score calculation - from individual lines to the total score.

Green text (with green box) indicates that a rule was met, while red text (with red box) indicates that a rule was not met. In addition, you can now see when a score was last reset (for engagement scores).

Why this is important
This update makes it a lot easier to understand why a particular score comes about. By understanding the full calculation, you can better tune your rules and build scores that truly reflect customer health. Also, the Test a Record button is now directly visible at the top right of the screen no more hidden menus.

Availability
The updated Test a Record feature is available to Service Professional and Service Enterprise users.

Update 4: How does Data Sync now work with new library objects such as Projects, Courses, Listings and Services?

HubSpot is further expanding the capabilities of Data Sync. Starting now, you can sync not only standard and custom objects, but also four new objects from the Object Library: Projects, Courses, Listings and Services.

Why this is important
Data Sync is the way to automatically keep data in sync between HubSpot and other tools. With more than 100 Data Sync apps in the HubSpot Marketplace, you automate data exchange, eliminate manual work, and ensure consistent data across all your systems. Customizable field links, filters and real-time updates keep your information always up-to-date.

With this update, activatable objects are now also supported, allowing you to seamlessly sync project or course data, for example, between HubSpot and your other platforms.

Which apps will benefit?
The new objects can be synced within the following Data Sync apps:

• Monday
• Airtable
• Smartsheet
• Bubble
• LimeCRM
• Kintone
• Dynamics 365
• Zoho CRM
• Outreach
• Close
• Insightly
• SugarCRM

Within these apps, the new objects appear as "custom objects" that can be linked directly to the new HubSpot library objects.

Availability
Data Hub Starter is required to sync these new objects.

Update 5: How does Sales Performance help you centrally manage team results?

With the new Sales Performance environment, sales leaders finally get one central place to track team results and discover growth opportunities. No more separate spreadsheets or fragmented dashboards all important sales data now comes together in one easy-to-read interface.

Why this is important
Sales managers often spend hours collecting data from different tools to understand how their team is performing. As a result, valuable insights are lost. With Sales Performance, you now have one place where you can instantly see who is on track, which deals are at risk and where opportunities exist to improve results.

How it works
In HubSpot, go to Sales > Sales Performance to get started.

• Team Setup - When you first use it, you easily set up your team. This can be done by an administrator, but is always customizable later.
• Summary - An overview of key KPIs, a team leaderboard and a performance feed with smart insights on trends, risks and successes.
• My Team - A deeper look at team and individual performance with click-through data and flexible reporting.
• Dashboard - Add custom dashboards for quick access to your favorite reports.
• Admin Setup - Administrators can set who has access to Sales Performance via Settings > Users & Teams > Access > Permissions > Sales and determine which team members are visible.

Why this is useful for your team
Sales Performance combines insight and action in one environment. You can see at a glance how your team is performing, make immediate adjustments and coach better - without wasting time on data collection.

Availability
The new Sales Performance feature is available to users with Sales Hub Professional or Sales Hub Enterprise, provided they have a Sales Seat assigned.

Update 6: How do smart template recommendations help you build dashboards and reports?

HubSpot is making building dashboards and reports a lot easier with Recommended Templates. This new feature provides smart template recommendations in two places: in the Dashboard Template Library and during the Report Creation process.

Why this is important
Setting up good reports can be time-consuming especially if you don't know where to start or which template best suits your goals. Thanks to these recommendations, from now on you will get instant suggestions that fit your data and usage patterns. This will help you build relevant dashboards and reports faster, without having to search or start from scratch.

Here's how it works

• In the Dashboard Template Library - While browsing templates, you'll now see recommendations based on your data, objects (such as deals, contacts or tickets) and usage. So you'll start faster with dashboards that fit your situation right away.
• In the Report Creation process - As soon as you create a new report, HubSpot automatically suggests report templates that fit the object and purpose you've chosen - for example, pipeline performance, marketing attribution or support statistics.
  

The recommendations are dynamic and continuously adapt to your usage. The more you work in HubSpot, the better the templates fit your needs.

Availability
The feature is available for all hubs and tiers.

Update 7: How does Sales Meeting Notetaker help capture sales meetings automatically?

With the new Sales Meeting Notetaker, sales meetings can be automatically recorded, written out and stored in HubSpot. This eliminates the need for your team to worry about taking notes during customer calls and allows all their attention to be fully focused on the customer.

Why this is important
Sales meetings are often packed with valuable information, but taking notes manually means distraction AND the risk of missing important details. With Sales Meeting Notetaker, every conversation is automatically captured, summarized and stored in HubSpot. This creates a complete overview of the content immediately after the meeting, including transcript and action points. Perfect for follow-up, coaching and team insights.

Here's how it works
Admins can enable the feature via Settings > Tools > Calling > Meetings > Meeting Notetaker.

• Automatic participation: by default, the notetaker participates in all meetings with external contacts listed in the CRM.
• Customizable settings: admins can choose to add the notetaker to meetings automatically or manually.
• Access control: easily determine which users have access to the notetaker - automatically for all Sales Hub Pro and Enterprise seats, or manually per user.
• Full transcription and summary: after the meeting, recording, transcript and summary are available directly in HubSpot, without additional installations or integrations.

The notetaker supports Zoom, Google Meet and Microsoft Teams. The transcription language is automatically determined based on the language settings of the meeting captions.

Why this is useful for your team
Sales Meeting Notetaker ensures that no detail is lost. Reps can focus entirely on the conversation, while HubSpot takes care of the notes. Managers gain valuable context for coaching and can better analyze team conversations.

Availability
Sales Meeting Notetaker is available to users with Sales Hub Professional and Sales Hub Enterprise.

Update 8: How does Marketing Studio help you plan and launch campaigns faster?

With the new Marketing Studio, HubSpot brings a powerful AI-driven workspace to marketers. From now on, plan, create and launch your campaigns from one central place without switching between separate tools, documents or tabs.

Marketing Studio is built for collaboration, creativity and speed. Thanks to AI and a visual canvas, you work with your entire team in real time on campaigns from strategy to execution.

Why this matters
Until now, campaign management was often fragmented: your ideas were in documents, content in separate tools and schedules in spreadsheets. Marketing Studio brings all those components together in one unified environment. With the combination of AI support and visual collaboration, you plan faster, create more consistently and maintain full control of the process. The result? Faster launches, better collaboration and more impact with less manual work.

Here's how it works

1. In HubSpot, go to Marketing > Marketing Studio.
2. Click Create Campaign to start a new campaign.
3. Fill in your campaign letter or have AI generate a description with Help me prompt.
4. Add images, documents or existing assets.
5. Collaborate in the Canvas View: add content, group assets, provide feedback or generate new elements with AI.

In this visual workspace, you can instantly build campaign structures, process feedback and link assets all without leaving the platform.

Why this is useful for your team
Marketing Studio reduces noise and accelerates collaboration. Teams can now work together on one central campaign environment where everyone sees real-time updates, AI helps with creative interpretation and all deliverables are automatically connected.

So you avoid loose emails, fragmented documents and miscommunication. Your team always has a clear overview of the schedule, progress and required actions.

Availability
Please note that Marketing Studio is currently in Public Beta and is subject to HubSpot's Beta Services Terms. The beta is available to Marketing Hub Professional and Marketing Hub Enterprise users .

Questions about the Product Updates?

Schedule a demo with one of our specialists!

Until the next update! - At Webs, we'll keep you updated. 🚀