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In collaboration with Emerce - Websites have evolved from being digital brochures to being a lead capture platform, but now they need to transform to become a sales machine, especially for B2B companies. The role of your website in the commercial process is to create a human connection, now more than ever, as people work remotely and are less available to meet in-person.

Website 3 min read

Editor’s picks

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Outside-in: common points of friction in the commercial process

In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.

Marketing
3 min read

How Nmbrs grows with Inbound and HubSpot

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Can your IT tools keep up with your ambitions?

In collaboration with Emerce - Fifty new clients from ten different countries. What if your company gets all of these calls tomorrow? Can your marketing automation tool handle that? Is your CRM package set up for that? And could you translate your website overnight?

HubSpot
3 min read

Rapid growth: watch out for the boomerang effect

In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.

Marketing
3 min read

Why technology should be your best salesperson

In collaboration with MT/Sprout - Technology makes marketing more personal, sales more efficient and customer support better. Therefore, utilise the digital traces that customers leave behind. They improve your knowledge, your relationship and your result.

HubSpot
2 min read

Why many scale-ups opt for the HubSpot CRM platform

In collaboration with Emerce - The big runner-up in the world of CRM software: HubSpot. More and more fast-growing companies are using the platform to set up their commercial processes. ‘It’s really simple, with a highly intuitive design that you feel in every interaction'.

HubSpot
3 min read

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