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CRM Checklist: avoid these six stumbling blocks

In collaboration with MT/Sprout - Anyone who wants to guarantee their company's growth and customer satisfaction, refines their digital strategy with a well-oiled CRM platform. But how do you ensure that you are headed in the right direction and that you become (and remain) successful in both the short and long term?

Sales
4 min read

Traditional vs. Modern CMS: Moving out of the silo

In collaboration with Emerce - Choosing a CMS (content management system) has long been the remit of the IT department, but as B2B organizations become more sales-driven, there is a greater need for the sales and marketing teams to be able to adapt and tailor web content to help attract and nurture leads into customers. This means that more companies are seeking a CMS that acts as an extension of their sales and marketing platforms...

Website
2 min read

How to turn Your Website into a Lead Generating Powerhouse

In collaboration with Emerce - Websites have evolved from being digital brochures to being a lead capture platform, but now they need to transform to become a sales machine, especially for B2B companies. The role of your website in the commercial process is to create a human connection, now more than ever, as people work remotely and are less available to meet in-person.

Website
3 min read

Organizing insights in HubSpot Reporting for C-level

In collaboration with Emerce - How do you find out what is and isn’t working in your HubSpot portal? And how do you create the ultimate overview of KPIs for actionable insights on how your marketing, sales and service teams are impacting the top-line in control of your customer-facing business processes?

HubSpot
11 min read

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