Call-To-Action (CTA).

Call-to-Actions in HubSpot: Everything you need to know

A Call-to-Action (CTA) may seem like a simple button or text link, but it's much more than that. It's the link between your visitors and the actions you want them to take - whether it's a download, a subscription or a purchase. With a compelling CTA, you can turn hesitant visitors into valuable leads and even loyal customers.

But what makes a CTA effective? And how can you use HubSpot to create CTAs that really make an impact? In this article, you'll discover how to optimally design and personalize CTAs to perfectly match your target audience and marketing goals. Time to get more out of your website and campaigns!

HubSpot Call-to-Action CTA

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What is a Call-to-Action (CTA)?

A Call-to-Action is more than a button or text link; it is a strategic tool that guides visitors through their customer journey. An effective CTA not only prompts action, but also seamlessly matches the needs of your target audience. The goal? To motivate visitors to take that crucial step, such as filling out a form, downloading a guide, or requesting a demo. HubSpot's capabilities allow you to create CTAs that are not only visually appealing, but also focused on maximum conversion and relevance.

Types of CTAs in HubSpot

HubSpot's software allows you to easily create and measure Call-to-Actions (CTAs). This functionality is available in both the Marketing Hub and the Content Hub. Do you choose the Professional or Enterprise package? Then you can use Smart CTAs, which dynamically direct visitors to the most relevant content. This ensures a personalized experience and higher engagement.

HubSpot offers several types of CTAs, tailored to different needs and goals:

1. Embedded CTAs:

    • Buttons and banners that you integrate into your website, blog posts or emails.
    • Ideal for visible actions, such as "Request a quote."

HubSpot Embedded CTA

2. Pop-up CTAs:

    • Banner: Stays fixed at the top or bottom of the page.
    • Pop-up window: Appears based on triggers, such as time or exit intent.
    • Slide-in: Slides subtly into view from a corner of the page.

Pop-up CTA

3. Smart CTAs:

    • Smart CTAs for personalized experiences. HubSpot lets you create smart CTAs that adapt to the visitor based on criteria such as location, device or lifecycle stage. This significantly increases the relevance and effectiveness of your CTAs.

 

How to create a CTA in HubSpot.

1. Navigate to the CTA tool.

  • In HubSpot, go to Marketing > CTAs.
  • In the upper right corner, click Create and choose between a Pop-up or Insert.

2. Choose a template

  • Select a template that suits your purpose:
    • For example, a button for simple actions or a banner for important announcements.

3. Design your CTA.

  • Add text, images or videos.
  • Customize colors, fonts and layout to make your CTA attractive and eye-catching.
  • Optimize for mobile with responsive layouts.

4. Set your goals.

  • Reference your CTA to:
    • A HubSpot landing page or blog post.
    • An external URL, such as a partner page.
    • A meeting link for appointments.

5. Set up targeting and triggers

  • Targeting:
    • Show the CTA to specific visitors, such as new visitors or existing leads.
  • Triggers:
    • Activate the CTA upon scrolling, inactivity or exit intent.

6. Publish your CTA.

  • Click Preview and Publish to put your CTA live on the set pages.

How do you make CTAs measurable?

HubSpot makes it easy to analyze the performance of your CTAs. You do this as follows:

1. Analyze Results.

  • Use HubSpot's dashboard to view metrics such as views, clicks and conversions.
  • For each CTA, see what actions visitors are taking.

2. Optimize with A/B Testing.

  • Create two or more variations of your CTA to a/b test which one performs best.
  • Test variables such as text, color, design and placement.
  • Choose the winning variant based on statistics.

3. Use engagement data

  • HubSpot gives you insight into which CTAs generate the most interaction.
  • Use this data to improve your future CTA strategies.

10 Tips for an Effective Call-to-Action

A good Call-to-Action (CTA) can make the difference between a visitor who abandons and a lead who converts. Here are 10 tips for creating CTAs that really work:

  1. Be specific
    Use clear and actionable text. For example, "Get your free checklist" instead of "Click here."

  2. Keep it short and sweet
    A CTA should be clear at a glance. Choose concise text such as "Start your trial" instead of long, cumbersome sentences.

  3. Make sure you stand out
    Use contrasting colors and clear icons, such as an arrow next to "Read more," to highlight your CTA.

  4. Optimize for mobile
    Make sure your CTA is easy to read and click on a smartphone. Avoid small buttons and provide plenty of white space around them.

  5. Place above the fold
    Put your most important CTA at the top of your page or email, such as "Book a free consultation," so visitors see it right away.

  6. Create urgency
    Urge visitors to take immediate action. Use phrases such as "Book now, spots limited" or "Sign up by Friday."

  7. Use imperative
    Words such as "Discover, ""Start," or "Apply" energize and spur action.

  8. Make a promise
    Show what your visitors will get in exchange for their click. For example, "Download your free guide to better leads."

  9. Build trust
    When asking for personal information, such as when downloading gated content, or a payment, trust is crucial. Make sure your visitors know their data is safe. You can do this by clearly communicating your privacy policy. This way you lower the threshold and strengthen trust.

  10. Test, test and test
    No CTA is perfect from the start. Run A/B tests to see which version performs better and use data to continuously improve your CTAs.

These tips will help you create CTAs that are not only visually appealing, but also compelling and effective. Time to boost your conversions!

Conclusion: Get more out of your marketing with HubSpot CTAs

HubSpot provides everything you need to create CTAs that not only convert, but also add value to your visitors.

Want to get started designing or optimizing your CTAs in HubSpot? Contact us to find out how we can help you generate more leads and increase your conversion rates.

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