What does HubSpot do?

HubSpot provides the 360 customer data and insights you need to unlock growth with your sales, marketing and customer success departments.

First time learning about HubSpot? Click here

HubSpot is all about three things:


Optimizing the customer journey


Aligning your commercial organization


Making decisions based on customer data


Tackle bottlenecks that make customers decide not to buy from you.

Your commercial organization has substance – a great deal of substance. It takes a lot of energy to get an organization like this performing well, especially at start-up. But once up and running, it won’t be quite as energy-intensive. Right? 

In our experience, up-and-running organizations can still raise their game significantly. The opportunity lies in reducing friction in the customer journey. Friction is everything that makes the customer journey unnecessarily slower or harder. Everything that makes the customer struggle to achieve his or her goal.

If there’s too much friction in the customer journey, customers will just leave. Why should I wait for a website that fails to load properly? Where I have to search too long to find the information I need? How come I get marketing emails when I’m already talking with sales? And surely I don’t have to explain who I am for the third time when I phone customer services – don’t you know me by now?


Use the momentum of your happy customers to drive referrals and repeat purchases.

Reduce friction in the customer journey – plus your own team’s frustration with overly complex systems and processes – and your organization will go from strength to strength. HubSpot calls this the ‘Flywheel’ effect. 

The Flywheel model explains the momentum achieved when you join up the whole commercial organization. With the customer at the centre.

No longer a funnel model with marketing, sales, and service operating in silos. With the Flywheel model, each department takes responsibility for serving customers as best they can, true to the inbound philosophy. No clumsy handoffs between teams. Instead, a more holistic and enjoyable experience, linking seamlessly throughout the customer journey.



Create a 360-degree view of your customer.

To get that holistic customer profile, you need customer data. Customer data that frequently reside in different channels and systems. More often than not, different software packages are used, Excel spreadsheets updated and marketing tools purchased. The result? Your central customer view is obscured by fragmented data.

HubSpot helps you aggregate all information about a customer or prospect, making it accessible to all teams within a single tool. So you can track each individual contact from the outset – and respond more effectively to customer needs.

Discover how HubSpot adds value to the commercial growth of your organization.

The HubSpot Growth Platform

HubSpot provides the 360 customer data and insights you need to unlock growth with your sales-, marketing, and customer success departments. It’s all powered by the same database, so all customer-facing teams are working off the same system of record. This allows for a more delightful experience for your customers.

The Webs Flywheel. Similar to HubSpots Flywheel but with added segments

HubSpot is a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.

Let's look at how your marketing, sales, and service teams can leverage HubSpot to achieve their goals.

Free HubSpot CRM

HubSpot CRM helps you improve customer communication, enhance customer service, and manage data across your sales, marketing, and support teams.

Popular features
  • Contact management
  • Prospect tracking
  • Reporting dashboards

Marketing Hub

With HubSpot Marketing Hub you’re able to track the complete customer lifecycle, so you understand visitors’ behavior, trigger automation workflows, and adapt to their needs.

Popular features
  • Lead management
  • Marketing Automation
  • Analytics

Sales Hub

Organize all sales activity in one place, stop wasting time on manual tasks, and start closing more ‘human’ deals with HubSpot Sales Hub.

Popular features
  • Email Tracking
  • Sales Automation
  • Reporting


With HubSpot CMS you’re able to capture the attention of your audience online, by easily creating and managing website pages yourself –personalized for different visitors. 

Popular features
  • SEO recommendations 
  • Drag-and-drop editor
  • Multi-language content creation

Service Hub

HubSpot Service Hub helps you build out a solid customer support program that makes it easy to connect with customers.

Popular features
  • Tickets
  • Knowledge base 
  • Feedback tools

HubSpot Integrations platform

Integrate the best software with HubSpots’ 200+ powerful integrations.

HubSpot CRM

A good CRM system allows an integrated view of all your contacts, leads, ongoing deals and current customers. It increases the overall productivity of your marketing and sales teams. At the same time, it cleverly utilises the opportunities inherent in today’s digital age.

What is the HubSpot CRM?

The cloud-based, free CRM from HubSpot is no static box of index files. It enables organizations to streamline marketing, sales and service processes and improve performance: from generating leads and closing deals to building long-term customer relationships.

78% of customers expect consistent interactions between different departments.

The HubSpot CRM is the central link within an all-in-one marketing and sales suite. Marketing constantly enriches the CRM with certified leads, so sales can concentrate on the most promising prospects. With the right processes, teams are well aligned and can act in tandem to grow the business.

Boost the efficiency and effectiveness of your work. 

Besides an integrated view of all of your leads and customers, the CRM tool from HubSpot offers a variety of features to help you as a business professional do your work more efficiently and more effectively:


Discover HubSpot CRM

Han Strijbos from HEYDAY laughing at the camera while sitting on a remote workstation

“Webs helps us with our first steps into the world of inbound marketing. It's a pleasure to work with them and the results are promising”

Han Strijbos HEYDAY Facility Management

HubSpot CMS Hub

Among all the channels and tools that you activate to initiate and maintain contact with customers, one is absolutely critical: your website. How to transform this channel into a magnet for qualified leads and contact requests, and a starting point for high-quality service? From page-level personalization to optimization for higher conversion – the HubSpot CMS focuses its attention firmly on the marketer. So you, in turn, can do the same for your potential customers.

90% of B2B buyers use online search to do research for their business purchases.

What is CMS Hub?

The CMS from HubSpot is a fast, secure and scalable Content Management System. Its functionality was updated and extended in 2020, enabling it to respond even better to the needs of marketers today. 

This SaaS-based CMS market leader gives users complete control over their business growth. With hundreds of APIs, built-in security and CRM backup, the HubSpot CMS Hub is a platform that will delight sales and IT as well.

Build a website that generates traffic, leads and customers.

The CMS from HubSpot CMS enables you to manage, quantify and finetune all of your content within a single platform. This Content Management System, with its wealth of functionality, puts marketers in the driving seat:


Discover HubSpot CMS Hub


Why you should see marketing and sales as one team

Companies that get their account managers and marketers to work together like a well-oiled machine are demonstrably more successful. What’s it like at your business?

Read more

Sneak peak: HubSpot CMS

Etiënne and Kelly tell you all about the benefits of HubSpot CMS in just 2 minutes.

Request a HubSpot CMS demo

HubSpot Marketing Hub

Your objective: initiate powerful marketing actions and be seen to drive enquiries from prospects – and from customers too. Increase your traffic and generate quality leads with HubSpot’s Marketing Automation tools. With this all-in-one marketing software, you can launch marketing campaigns that both attract and convert.

What is HubSpot Marketing Automation software?

The HubSpot Marketing software incorporates all of the marketer’s key tools: lead intelligence, Marketing Automation, (nurturing) campaigns, workflows, emails, social media, landing pages and more.

73% of B2B buyers now expect companies to understand their needs and expectations (bron)

Activate your multichannel marketing strategy with HubSpot marketing automation tools

All your marketing tools are joined up, enabling you as a B2B marketing professional to do your job more efficiently and more effectively:


Dicover the HubSpot Marketing Hub


“What an eye-opener! The inbound marketing concept has changed our whole idea of marketing and content. And Webs helped us on this journey. They have a lot of good ideas and practical tips.”

Femke Walda Alius Energy

Sneak peak: HubSpot Marketing Automation

Mark and Annebel will tell you all about the benefits of the HubSpot Marketing Hub in just 2 minutes.

Request a HubSpot Marketing demo

HubSpot Sales Hub

These days, the customer is in control. Your target audience today has innumerable ways of acquiring knowledge online – including knowledge about B2B products and services. This creates an interesting new dynamic for the sales professional. The Sales Hub from HubSpot can help with this. 

What is HubSpot Sales software?

The HubSpot Sales Hub is a set of tools – used independently or in combination with other HubSpot software – enabling sales professionals to work more efficiently and enhance the customer experience.

69% don’t want sales as their primary contact.

Automatically log interactions with leads, get notifications when a lead is active, send email series and allow prospects to book meetings in your calendar. Invaluable for professionals who want to work the market and generate more new business in the digital age.

Make data-informed decisions.

HubSpot enables you to set the right priorities – for the short-term and long-term. Equally important, it helps you justify your decisions to the organization’s key stakeholders, based on hard data.


Discover the HubSpot Sales Hub


Inbound sales: from traditional selling tactics to your customer’s real problem

Are your account managers still reeling off their standard sales patter or do you give them time to properly help customers? It’s high time you set the sales course by which to steer your organisation.

Read more

Sneak peak: HubSpot Sales Software

Thijs and Dee wil tell you all about the benefits of the HubSpot Sales Hub in just 2 minutes.

Request a HubSpot Sales Hub demo

HubSpot Service Hub

Marketing and Sales have put in the hours to attract and acquire customers. The task now is to ensure these customers want to remain on-board with you for a long time – by keeping all the links in the customer journey in view and under control, using HubSpot Service Hub. 

What is HubSpot Service Hub? 

The HubSpot Service Hub is a set of modern tools – linking to HubSpot Sales and/or Marketing (Automation) software. The Service Hub helps you to streamline your service processes, automate recurring tasks, and increase the team’s efficiency. 

60% of consumers have stopped doing business with a brand due to a poor customer service experience

Manage customer queries and issues in a single dashboard using tickets, send targeted surveys, keep processes on course with routing, guide customers straight to answers in the knowledge base, and more.

From firefighting to customer retention.

Ensure that customers stay on-board long-term, grow over time, and, even better: take pleasure in introducing your organization to their network.


Discover the HubSpot Service Hub


“The Webs team navigated us through each HubSpot step. This made difficult processes simple and manageable for our organization. The team is enthusiastic and skilled”

Heleen Heijnis NetYCE

Sneak peak: HubSpot Service

Ralf and Wouter will tell you all about the benefits of HubSpot Service Hub in just 2 minutes.

Request a HubSpot Service Hub demo
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Woman running across a pedestrian crossing
Woman running across a pedestrian crossing
Woman running across a pedestrian crossing

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