
Why are HubSpot Landing Pages important?
Your website may already be attracting quite a few visitors, but how do you make sure they actually convert? A landing page is a specially designed page with one specific goal: to convert visitors into leads. Consider, for example, filling out a form, downloading an e-book or requesting an appointment.
HubSpot takes this to the next level. Thanks to CMS and CRM integration, HubSpot offers a number of key benefits:
- Optimized for conversion: Templates and tools designed to drive visitors to action.
- User-friendly editor: The intuitive drag-and-drop editor lets you create professional pages without technical knowledge.
- Personalization: Display targeted content using smart rules, tailored to the visitor's stage in the buyer's journey.
- Performance insights: Easily analyze which pages are performing best with HubSpot Analytics.
By using HubSpot Landing Pages smartly, you'll optimize your conversion paths and get more value from your website traffic.
How do you create a HubSpot Landing Page?
Setting up a landing page in HubSpot is simple and structured. Just follow these steps:
1. Establish your goal and content
Start with a clear goal. What do you want to accomplish with the page? Think about:
- The goal: Generate leads, schedule a demo or offer an e-book?
- The value: What will the visitor receive in exchange for his or her information?
- The action: What call-to-action (CTA) do you want to encourage?
2. Create your landing page in HubSpot
- Go to Marketing > Landing Pages in your HubSpot portal.
- Click Create > Landing Page.


3. Add a form
A form is crucial to collecting valuable information:
- Select an existing form or create a new one in HubSpot Forms.
- Use progressive profiling to request new information from repeat visitors without overcharging them.
- Add a clear CTA that immediately tells the visitor what they are receiving.
4. Optimize your landing page
Make sure your page meets the needs of your target audience:
- Catchy headline: Make it clear at a glance what the value is.
- Visual elements: Add images, videos or icons to support your message.
- Smart content: Display personalized content based on language, location, device or lifecycle stage.
- SEO optimization: Customize the URL, meta title and description for better search engine visibility.

5. Set up follow-up actions
What happens after the form is completed?
- Direct visitors to a thank you page with follow-up actions.
- Automatically send a follow-up email with additional information or a download link.
- Set up notifications to notify your team of new leads.
- Link leads directly to an existing workflow for further nurturing.
6. Test and publish
- Check the page in preview mode.
- Run an A/B test to discover which version converts best.
- Publish the page and monitor performance via HubSpot Analytics.
Latest features for HubSpot Landing pages.
1. AI Content Assistant
Write persuasive text faster with HubSpot's AI Content Assistant. Use AI to generate and improve headlines, body copy and CTA texts.
2. Smart Personalization
Dynamically customize your content based on attributes such as:
- Language: Show Dutch content to NL visitors and English content to international visitors.
- Lifecycle Stage: Show existing customers a short form with only an email field.
- Location and Device: Optimize the experience depending on where and how visitors view your page.
3. A/B Testing
Easily compare different versions of your landing page to discover which performs best.
4. HubSpot Campaigns
Link your landing page to a campaign to analyze the results and improve the ROI of your efforts.

What makes a HubSpot Landing Page effective?
An effective landing page should adhere to a few key principles to maximize your conversion rate. These are the elements you must not forget:
- Clear value proposition: Make it immediately clear what the visitor is receiving and why it is valuable.
- Powerful CTA: Encourage the desired action with a clear and direct call-to-action.
- Focus and simplicity: Avoid distracting elements such as navigation menus and keep attention focused on the goal.
- Visual support: Add images or videos to reinforce your message.
- Responsive design: Make sure your page works well on desktop, tablet and mobile.
- Personalization: Tailor content to the needs of your visitors.
- SEO optimization: Make your page findable with relevant keywords and metadata.
Conclusion: More leads with HubSpot Landing Pages
HubSpot Landing Pages offer a powerful, easy-to-use solution to convert your website traffic into valuable leads. With tools like the drag-and-drop editor, smart personalization and A/B testing, you'll build pages that maximize results.
Whether you're just starting out or already experienced, HubSpot will help you create fast-converting landing pages that perfectly align with your marketing strategy.
Ready to get started? Create your first HubSpot Landing Page today and discover the difference. Need help with setup or optimization? We're here to help!
