Smart Call-To-Actions (CTAs).

Smart CTAs in HubSpot: personalize your marketing for maximum conversions

Smart Call-to-Actions (CTAs) are dynamic CTA buttons that are automatically customized based on the behavior and characteristics of your visitors. With a well-designed Smart CTA, you deliver exactly the right message at the right time, increasing conversion rates and improving your visitor experience. In this article, you'll discover what Smart CTAs are, how to create them in HubSpot, and how to make the most of them.

HubSpot Smart CTA

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What is a Smart CTA?

A Smart CTA is an interactive button or banner that adapts its content and layout to the visitor. This is done based on criteria such as location, device, or lifecycle stage. Through this personalization, you show relevant content and increase the likelihood of visitors taking action, such as clicking or converting.

For example:

  • Visitors who have already downloaded a white paper are shown a follow-up offer.
  • A mobile user is redirected to an appropriate page, while desktop users get a different experience.

Why Smart CTAs are effective

  1. Relevance increases conversions
    By tailoring CTAs to visitors' specific needs, you increase the likelihood of success.

  2. Better user experience.
    Visitors get a seamlessly tailored experience, leading to increased satisfaction and loyalty.

  3. Real-time insights
    HubSpot allows you to instantly track and optimize performance of Smart CTAs.


How to create a Smart CTA in HubSpot.

Note: Available only with HubSpot Marketing Hub Professional or Enterprise and HubSpot Content Hub Professional or Enterprise.

Step 1: Access the CTA tool.

  • In HubSpot: Marketing > CTAs.
  • Click on an existing CTA or create a new simple CTA by clicking Create CTA.

Step 2: Create a Smart version.

  • Hover over the desired CTA and click Actions > Create Smart Version.

Step 3: Set rules.

  • Choose the criteria on which your CTA adapts, such as:
    • Location: Display content based on the visitor's country.
    • Device: Adjust CTAs for mobile users.
    • Language: Deliver CTAs in the language that matches the user's preferences.
    • Lifecycle stage: Display relevant content based on where the user is in the customer journey.

Step 4: Upload your Smart CTA.

  • Select a custom CTA for the target audience you've defined.

Step 5: Configure and Save.

  • Name your Smart CTA, set the URL and campaign dates, and click Save.

Step 6 (Optional): Test your Smart CTA

  • Use a test environment or VPN to check how your CTA looks to different visitor groups.

Practical examples of Smart CTAs

  1. Redirect Mobile Users.
    For a site with a trial that is not suitable for mobile devices, display an alternative CTA to send a link to their email.

  2. Multilingual CTAs.
    Offer content in the user's language, such as English, Spanish, or German.

  3. Follow-up offers.
    Show a second offer to visitors who have already downloaded the first offer, such as a follow-up white paper or demo.


Tips for successful Smart CTAs

  1. Clearly define your target audience
    Choose criteria that are relevant to your visitor and fit your marketing goals.

  2. Create alternative versions
    Make sure each variant offers value and meets the needs of the target audience.

  3. Test and optimize continuously
    Use HubSpot's A/B testing to see which versions perform best.

  4. See next article if you want to learn more about HubSpot Call-to-Actions.

Conclusion: deploy Smart CTAs smartly.

Smart CTAs allow marketing campaigns to be personalized and optimized, resulting in higher conversion rates and satisfied visitors. By using HubSpot's powerful tools, you can create dynamic, customized CTAs that make a real impact.

Want to learn more about how to deploy Smart CTAs? Contact us and find out how we can help you get the most out of your marketing efforts!

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