The story of HubSpot

2 min read
Apr 29, 2024 10:08:34 AM
HubSpot was conceived by two very smart Harvard guys in 2004. They recognized the profound changes in the buying process driven by the rise of the Internet. Buyers began informing themselves via the Internet, rather than relying on the advice of salespeople. In the process, power shifted to buyers and much less to sellers. By the time potential customers contacted the sales department, the buying process was often 70% complete. HubSpot was designed with that paradigm shift in mind: focus on the potential customer and provide optimal support in the buying process. The philosophy is that, by offering a high-quality product or service, customers will naturally come to you.

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From selling to helping

This customer-centric thinking is HubSpot's core DNA. It is this philosophy that has made HubSpot a leading CRM platform. When designing HubSpot, we continuously started from the perspective of the two most important "stakeholders. Your company's customers and, on the other hand, your own employees who must help those customers. At its core, HubSpot must facilitate these two processes at a relatively low total cost of ownership. That's it.

One platform, infinite possibilities

To realize this vision, HubSpot has chosen to fully harmonize its CRM system, integrating all components - from the various Hubs to data, functionalities and customer relationships - within one streamlined platform. HubSpot's growth strategy is primarily focused on organic growth rather than growth based on acquisitions like Microsoft or Salesforce. They acquire billions of dollars worth of successful applications from being firmly established with customers, tie them together and push them toward their installed base and new customers via slick marketing campaigns. This is mostly good for shareholder value but less so for the users and customers of these systems. HubSpot is deliberately choosing a path of organic growth, with the belief that this will deliver more value in the long run for both users and customers.

HubSpot is a cloud application with the same look and feel across the entire application. That makes it easy to use and increases HubSpot adoption. And our customers notice that time and time again. As a publicly traded U.S. company, HubSpot has more than 7,500 employees and serves more than 200,000 customers, with revenues exceeding $2 billion. European operations are managed from Dublin, with additional offices in cities such as Amsterdam, Berlin and Paris. HubSpot's ambitions as well as Webs are far from fulfilled, as there is still a world to be won in the world of smart CRMs.

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