Three times as many SQLs with new website on HubSpot CMS

Lone Rooftop worked with Webs to further professionalize its (online) marketing efforts. Together, they developed a future-proof, sleek website that includes smooth orchestration, lead scoring, nurture flows and SEO features.

In early 2019, Lone Rooftop was still using many different technologies that were not properly supporting the commercial process. In addition, Lone Rooftop was looking for a way to further professionalize the company's (online) operations and presence. The goal: a new, sleek website with smooth orchestration that could improve the quality of leads and the marketing and sales process.

At the beginning of 2019, Lone Rooftop was still using Sharpspring CRM, WordPress, Salesforce and a number of different lead generation tools. Using these different technologies became a challenge because they no longer supported the company's commercial processes.

HubSpot CMS solution

Working with Webs, the company developed a future-proof, sleek website with smooth orchestration on HubSpot CMS. Utilizing automated lead scoring, nurture flows and built-in SEO features, among others, the website is now a driving force for marketing and sales.

Results

In the first few months after launch, our number of Sales Qualified Leads has grown tremendously. We were able to reduce our cost per lead and speed up our sales process. Because HubSpot CMS is so practical and easy to use, it also gives us room to be creative and make things happen at lightning speed.

• Three times as many SQLs
• Four times lower cost per lead
• Two out of five SQLs are converted into an opportunity.