What is a HubSpot Dashboard
A HubSpot dashboard is an overview of reports combining filters and data. When starting with HubSpot, you get standard dashboards that are already useful, but often somewhat general. As you collect more data and need specific analytics, you can:
- Customize standard dashboards by adding reports or changing filters.
- Create custom reports and add them to existing dashboards.
- Build entirely new dashboards to fit your unique needs.
This flexibility allows you to create dashboards that directly align with your business goals.
HubSpot Dashboards capabilities by license.
Exactly what you can do with HubSpot dashboards depends on your license type. Here's a handy overview:
|
Starter |
Professional |
Enterprise |
Number of Dashboards |
10 |
25 |
50 |
Number of reports per dashboard |
10 |
20 |
20 |
Create custom reports |
No |
100 |
500 |
The available standard dashboards also vary by Hub (Marketing, Sales or Service). You can find existing dashboards via Reporting → Dashboards → Manage Dashboards. Here you can see exactly which dashboards are available and you can add more.

What standard HubSpot Dashboards are there
Below is a selection of standard dashboards, conveniently grouped by purpose. Good to know: these dashboards only use the standard reports HubSpot sets up for you. Which reports you can use depends on your license and the Hub(s) you have.
For Marketing Goals
I want to know how much each marketing activity contributes to revenue
The Attribution Dashboard is a must if you want insight into how campaigns, channels and content contribute to your revenue. It links revenue data to your marketing efforts, so you can instantly see which activities are delivering the most value. Don't forget to activate the Deals tool in HubSpot to enable these links.
I want to know how my website is performing
The Website Analytics Dashboard provides a complete overview of your website performance. This dashboard shows how many visitors your website attracts, where they come from, how long they stay and what pages they view. This report is indispensable for businesses that want to optimize based on data.
I want detailed insight into website visits and interactions
Use the Website Visits & Engagement Dashboard for deeper insight into how visitors are interacting with your website. It shows not only the numbers of visitors, but also which pages generate the most engagement, what actions visitors take, and where in the funnel they might drop out. Ideal for tuning your website for an optimal user experience.
I want to know where my leads come from
The Lead Generation Dashboard shows you exactly through which channels and conversion points your leads are coming in. In addition, it provides insight into the value of these leads by including lifecycle stages such as MQLs (Marketing Qualified Leads) and revenue data. This makes it easy to make more targeted investments in channels that produce high-quality leads.
I want to know how my Account-Based Marketing (ABM) is performing
The Account-Based Marketing Dashboard gives you a complete picture of your most important accounts. You can see which accounts are active, what interactions they have with your brand and how they move through the funnel. This dashboard helps you further refine and effectively prioritize your ABM strategy.
I want to analyze the performance of my marketing channels
The Marketing Channel Performance Dashboard provides a detailed overview of all your marketing channels. From social media and email campaigns to advertising and organic traffic, you can see exactly which channel is having the most impact and where optimization is needed.
These reports give you the tools to make your marketing strategy data-driven, effective and future-proof.
For sales targets
I want an overview of my deals and sales activities.
The Sales Dashboard Template is ideal if you want to start with a compact overview of your deals and activities. This dashboard contains five reports that allow you to track both the progress in your deals and the activities of your team. It helps you quickly see where you stand and where action is needed.
I want insight into my sales team's performance.
Use the Sales Manager Dashboard Template to get a clear view of your team's performance. This dashboard includes eight reports specifically focused on team productivity, results achieved and progress in the funnel. Perfect for managers who want to respond quickly to opportunities and areas for improvement.
I want to monitor overall sales performance this month
The Sales Opportunity Review Dashboard Template provides a detailed overview of your sales team's monthly performance. With eight reports, you gain insight into key metrics such as deals won, opportunities lost and pipeline progress. This dashboard helps you make strategic decisions and address bottlenecks.
I want to track my personal monthly performance as a sales rep
The Sales Rep Dashboard Template is designed for individual sales reps who want to track their monthly performance. This dashboard includes six reports that provide insight into metrics such as deals closed, revenue contribution and progress against goals. Ideal for analyzing and improving your own results.
With these four dashboards, HubSpot offers a powerful tool for every sales role to monitor performance, identify bottlenecks and achieve success. Choose the dashboard that fits your goals and get more out of your sales data!
For Service Goals
I want an overview of the support requests my team receives
The Service Overview Dashboard Template is a perfect start to understanding the types of support requests your team receives. With eight reports, you'll see trends in ticket types, volumes and origins. This dashboard helps you prioritize and better respond to customer needs.
I want to see how my support team is performing over time
Use the Service Performance Over Time Dashboard Template to analyze the performance of your support team. This dashboard includes eight reports that allow you to track trends in response time, ticket fulfillment and customer satisfaction over an extended period of time. A valuable tool to improve the effectiveness of your team.
I want to track the current performance of my service team
The Service Team Performance Dashboard Template provides six reports that give you a clear picture of how your team is currently performing. For example, you can see how many tickets are being handled, the average response time and how many customers are satisfied with the solution provided. Ideal for monitoring daily progress.
I want to track how my team handles tickets according to SLAs
The Service Team Ticket SLA Performance Dashboard Template is specifically designed to measure how well your team is meeting service level agreements (SLAs). With six reports, you can see whether tickets are being handled within the agreed time and where potential bottlenecks lie. This helps you provide the best service to your customers and ensure your SLAs.
With these four dashboards, you can optimally monitor and improve the performance of your service team. Whether you're looking at ticket volumes, trends or SLA compliance, HubSpot gives you the insights you need to take your customer service to the next level.
When Do You Choose Custom Dashboards?
Are the standard reports not enough for your needs? Then consider creating your own custom reports and combining them into existing or new dashboards. That way, you can not only view results that specifically align with your business goals, but also enrich standard HubSpot data with your own. Here are some examples of how you can deploy this:
Marketing
Want to know which channels are generating your most valuable leads? The standard Lead Generation dashboard provides a good starting point, but you can extend this with a custom report. Think of insights like what industries your MQLs are active in or what positions they hold. This will help you refine your lead nurturing strategy. Create separate dashboards for specific campaigns or audiences to drive even more targeted leads.
Sales
Easily compare predicted sales from different deal pipelines with a custom report. If you want to analyze the results per sales team completely separately, you can create your own dashboard for each team. This allows you to maintain an overview and support each team with data that is specifically relevant to them.
Service
Not every customer has the same needs, and that also applies to support requests. Want to know which types of customers require relatively large amounts of time from your service team or which customer groups are less satisfied? Create a custom report that splits ticket data based on customer types. Give individual teams access to their own dashboards to monitor and optimize performance.
Maximize your insights with HubSpot
The more data you store in HubSpot - via custom properties, for example - the more comprehensive and powerful your reporting capabilities become. With a Professional or Enterprise account, you can build fully custom reports and dashboards. Important: always start with a clear goal. What do you want to know or improve? A sharp focus ensures that your reports deliver truly valuable insights.
With custom dashboards, you can turn your data into actionable insights tailored to your unique goals.
Tips for Using HubSpot Dashboards.
- Set up recurring emails: Have dashboards automatically emailed to yourself or your team. Add additional explanations for non-HubSpot users.
- Combine with Analytics tools: Add data from Analytics tools as a custom report on your dashboard.
- Keep naming clear: Give reports and dashboards clear names. This helps you find the right information quickly.
- Check date filters: Make sure all reports in a dashboard display the same time period.
Getting More Out of HubSpot Dashboards?
HubSpot dashboards let you monitor and improve marketing, sales and service in an organized way. Whether you use standard reports or set up a custom dashboard, the right view helps you make data-driven decisions.
Curious about how you can improve your dashboards? Schedule a consultation and find out how you can make the most of HubSpot dashboards. We are happy to help!
