HubSpot Pricing

HubSpot pricing: which package and hub is right for your organization?

If you're looking for a powerful solution for your marketing, sales, service, CMS or operations, chances are you've already looked at HubSpot. This platform is known for its ease of use, strong integrations and all-in-one approach. But what about HubSpot pricing? What packages are there, what is the difference between the different hubs, and how do you decide which level and combination is right for your organization? In this blog, we take you step by step through the HubSpot pricing model and provide practical tips for making the right choice.

HubSpot Pricing

Why choose HubSpot?

HubSpot offers an all-in-one platform that seamlessly integrates marketing, sales and customer service. HubSpot's flexibility makes it suitable for businesses of all sizes, from start-ups to multinationals. What makes HubSpot unique is the ability to start small with free tools and expand to powerful premium features.

HubSpot as a CRM: much more than an address book

At the heart of HubSpot is the CRM, which acts as a central hub for all your customer data. Think contact and company information, interactions, deals, emails and more. Where many organizations start with a simple customer database, the desire to do more quickly grows: automate, segment, personalize and make data-driven decisions. That goes beyond a basic, free CRM. Once you aim for serious results - whether that's generating quality leads, streamlining your sales process or improving customer satisfaction - you almost can't escape a paid package.

The HubSpot hubs and their packages

HubSpot consists of several hubs, each supporting a specific part of your business. All hubs are available in multiple price levels: Starter, Professional and Enterprise. So you can choose the level that fits your organization level, complexity and growth goals.

  1. Marketing Hub:
    Focuses on lead generation, marketing automation, email campaigns, social media, SEO and reporting. A paid package allows you to set up an integrated marketing funnel, from first contact to qualified lead.

  2. Sales Hub:
    Optimize your sales process with tools for deal management, quotations, automations and follow-ups. Paid packages offer in-depth analytics, custom pipelines, sequencing and playbooks, making your sales organization more efficient and scalable.

  3. Service Hub:
    Improve your customer satisfaction with ticketing, knowledge bases, feedback tools and reporting. Paid versions go further with advanced automations, SLA tracking and customer portals so your service processes integrate seamlessly with your CRM.

  4. Operations Hub:
    Centralize and cleanse your data, automate complex processes and ensure consistent, reliable customer information. In paid versions, you get access to advanced data enhancement tools, data sync and scalable automations that ensure your CRM data is always up-to-date.

  5. Commerce Hub:
    Integrate sales and payment flows directly into the platform. With paid packages, you can manage subscriptions, optimize recurring revenue and seamlessly link e-commerce to your CRM and customer data.

  6. Content Hub (CMS):
    Build and manage your website, blog and landing pages in the same ecosystem as your CRM. In the paid CMS packages, you benefit from advanced personalization, A/B testing, SEO tools and security solutions.

Each of these hubs runs on the solid foundation of the HubSpot CRM. The paid versions ensure that you not only have an overview of customer data, but can also use it strategically to achieve your business goals.

A look at costs: current rates and bundles

According to current pricing (found on the HubSpot pricing page), Starter packages typically start around €50 per month for one hub. Professional and Enterprise packages are higher, but also offer significantly more functionality, scalability and integration capabilities in return.

The total cost depends on:

  • The number of marketing contacts: When you get started with the Marketing Hub, you pay for the number of marketing contacts you want to actively target. As you grow, you can purchase additional contacts.

  • The number of users: Especially in Sales and Service Hubs, user licenses can determine the price. The more seats you need, the higher the cost.

  • Functionality and automation: Professional and Enterprise offer advanced features such as extensive reporting, ABM (Account-Based Marketing), custom reporting and integrations with other business applications.

  • Combination benefits: By combining multiple hubs into a CRM Suite, you often get bundle discounts. This makes it attractive to use a broad set of tools right away, connecting marketing, sales, service and operations.

Investing in growth and profitability

Although costs increase as you opt for more hubs, more complex functionality and additional users, you should view this investment as a strategic choice. A powerful CRM integrated with marketing, sales, service, operations, commerce and content means:

  • One unified source of truth: No more messing around with separate tools and spreadsheets. Everything is centralized in one system, which facilitates collaboration and decision-making.

  • More efficient processes: Through automations and integrations, you save time and reduce the risk of errors. This means your marketing and sales teams have more time for strategic work instead of repetitive tasks.

  • Better customer experience: With advanced segmentation, personalization, fast follow-up and seamless service, you increase customer satisfaction and customer loyalty. This in turn translates into higher long-term customer value.

  • Measurability and optimization: The paid packages allow you to vet your entire funnel. From website visitors to paying customer: you get insight into each step, so you can optimize in a targeted way and increase the ROI of your efforts.

Conclusion: value over cost

The question "What does HubSpot cost as a CRM?" cannot be captured in a single amount. The actual investment depends on your needs, the desired package level and the extent to which you add additional hubs and functionalities. The key message is clear: If you want to use HubSpot as a strategic platform to truly improve your customer journey, streamline your sales and marketing processes and make data-driven decisions, you'll quickly end up with a paid package.

This investment usually pays off in growth, higher efficiency and a stronger competitive position. HubSpot then acts not just as a CRM, but as the central nervous system of your organization, where every department benefits from integrated customer information and effortless collaboration. That is the real power and added value of HubSpot as a CRM platform.

Ready to take the next step with HubSpot?

Discover in a single advisory call which package and hub can truly propel your organization forward. Get in touch now to gain clarity on costs, functionalities, and growth potential.

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