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Getting Started with HubSpot Lead Scoring 2.0

Lead Scoring customized for your organization


A lead scoring model that really fits your business.

A good lead scoring model determines which leads matter - and which ones don't. But every company is different. That's why we don't provide a standard model, but build it together with you, based on your goals, CPIs and customer process.

What we do

No ready-made scores or generic templates. We sit down with your team:

  • Together we determine what really matters: behavior, fit, ICPs and segmentation
  • We design and implement a custom model in HubSpot
  • Smart integration with your existing processes in HubSpot
  • Alignment with marketing and sales to ensure follow-up is correct

You work directly with an experienced implementation specialist, who thinks along with you, structures and fully implements the model in your HubSpot environment.

For whom?

For organizations that:

  • Want to get serious about lead qualification
  • Want better visibility into which leads are ready for sales
  • Don't want a generic solution, but want true customization
  • Work with HubSpot and want to further professionalize this process
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Schedule your intake!

Frequently asked questions about
HubSpot Lead Scoring

What is the difference between the old (legacy) scoring model and Lead Scoring 2.0 in HubSpot?

The legacy lead scoring model in HubSpot worked with a single score field and limited logic. Lead Scoring 2.0 has been completely revamped and offers, among other things, the ability to apply multiple scores (Engagement, Fit and Combined), use score decay, custom events, as well as company-level scoring (Companies). This makes the model much more powerful and flexible.

When does the old lead scoring model in HubSpot end?

The old (legacy) lead scoring model will be phased out by August 31, 2025. From then on, you cannot make changes to existing scoring fields, and they no longer work with automation or segmentation. So you have to switch to Lead Scoring 2.0 before that date.

Why is it important to switch to the new lead scoring model now?

The sooner you switch, the sooner you'll benefit from better lead qualification, tighter sales handoffs and smarter automation. Plus, you give your team time to test, optimize and learn to work with the new logic before the hard deadline. That way, you'll prevent campaigns, workflows or dashboards from breaking down later.

What are Engagement Scores, Fit Scores and Combined Scores?

  • Engagement Scores measure lead behavior, such as email opens, website visits, clicks, form submissions, etc.

  • Fit Scores look at characteristics of the lead, such as industry, company size, location or job title - and how well they fit your CPI.

  • Combined Scores are a sum or weighting of both dimensions - ideal for marketing automation or sales prioritization.

Can I use multiple CPIs or Buyer Personas in my scoring model?

Sure. In fact, we recommend it. Within Lead Scoring 2.0, you can differentiate scoring logic by vertical market, product line or persona. Webs helps you set this up scalably and conveniently with templates.

Do I have to rebuild everything if I switch from the legacy model?

Yes, the new system requires you to reset scoring rules. But: this is the time to take a critical look at your current model, behavioral signals and CPIs. Webs guides this process in a structured way so that you don't just "copy" but truly optimize.

What impact does lead scoring have on my marketing and sales?

A well-established lead scoring model provides:

  • Higher conversion rates from MQL to SQL
  • Less noise in the sales pipeline
  • Better segmentation and personalization
  • Smarter automation (e.g., alerts, nurturing, retargeting)
  • Increased collaboration between marketing and sales

Is my existing HubSpot account suitable for Lead Scoring 2.0?

Lead Scoring 2.0 is available for HubSpot Marketing Hub Professional and Enterprise accounts. Unsure if your license is suitable? Feel free to contact us and we'll check it together.

What if I am not yet using lead scoring - is this relevant to me?

Yes, right then! If you're actively collecting leads through your website, campaigns or content, you may be missing opportunities right now. Lead scoring helps you recognize more quickly which leads show buying intent, and where your marketing and sales capacity is paying off the most.

What does it cost to set up a lead scoring model with Webs?

The basic course costs €2,200 (excluding VAT) for 2 days (16 hours). This includes everything from brainstorming to implementation and validation. There are also optional extensions such as scoring for multiple CPIs, training or optimizations.

Conversion Crew & Webs join forces

Conversion Crew, a leading HubSpot agency based in Rotterdam, joins Siloy. Together with Webs, part of Siloy since 2024, we now serve the entire Benelux.

With this collaboration we strengthen our national and international position and increase our expertise within the organization. This event is the opportunity to learn about our shared vision, the latest HubSpot developments and inspiring case studies.

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