Growth marketing

Data-driven marketing as a driver of business growth

Marketing without a well thought-out plan is like shouting in the desert. That's why a strategy, with the customer at the center, should always be the starting point. Who is your ideal customer? What does the DMU look like? What is the customer journey and what are the key touch points? By adopting the customer perspective, you create a solid marketing plan with a clear focus.

By deploying the right tactics and channels, you position yourself as a knowledge leader and maximize the impact of your campaigns. By automating and streamlining internal and external processes, you generate valuable leads that are followed up in a timely manner. With optimal deployment of HubSpot, you make data-driven decisions and marketing contributes demonstrably to business growth.

Account Based Marketing

Implement an account-based marketing strategy that targets specific, high-value accounts. Use customer data and insights to develop personalized marketing campaigns tailored to the needs and challenges of various stakeholders within individual accounts.

Demand generation

Employ an integrated marketing tactic aimed at generating and stimulating interest and demand for products or services from potential customers. The goal of demand generation is to attract potential buyers, convert them to leads and ultimately turn them into customers. Combine demand generation with lead generation for best results.

Content marketing

Create high-quality content such as white papers, case studies, video, calculators and blogs that focus on the pain points and challenges of your target market. Position yourself as a thought leader by sharing valuable insights that help solve problems and inspire potential customers.

Marketing automation

Leverage HubSpot to execute personalized and automated marketing campaigns. Use customer data and behavioral analytics to deliver relevant messages at the right time and through the right channels, increasing engagement and driving conversions.

Social Media advertising

Leverage the powerful targeting capabilities of social media platforms such as LinkedIn, Facebook and Youtube to reach your specific audience. Advertise on these networks to promote content, generate leads and connect directly with decision makers within your target accounts.

Event marketing & webinars

Organize webinars, workshops or conferences focused on topics relevant to your target market. Use these events as opportunities to demonstrate thought leadership, share valuable insights and generate leads by engaging and converting attendees.

Customer Journey optimization

Optimize the omni-channel customer experience with HubSpot. Using data analytics and customer feedback, frictions are identified and resolved, leading to a more personalized, streamlined and satisfying customer journey. This improves customer satisfaction, increases conversions and strengthens customer loyalty.

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Build the business foundation for scalable growth by creating a customer-centric, broad-based strategy. Let's work .

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Starting from a well-founded marketing strategy

Content creation, ABM, paid campaigns: all tactics to optimize your market positioning. Through various channels you try to reach your target audience and increase conversion. With HubSpot as your new power tool, you want to take the performance of your marketing campaigns to the next level, but the switch has not yet led to the desired results: lead generation lags behind, paid campaigns underperform and the transfer to sales is difficult. As a result, marketing is seen as a cost rather than a source of new business. Moreover, the added value of marketing to the organization is not measurable and HubSpot is not used efficiently. A solid strategy is crucial for impactful marketing campaigns that demonstrably contribute to business success.

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Our goal is to make your marketing indispensable to your business. Our experienced HubSpot experts are therefore happy to put their knowledge to work with you to develop a successful marketing strategy and translate it into appropriate marketing tactics: from email marketing and paid campaigns to SEO/SEA and content creation.

HubSpot offers a thousand and one possibilities for maximizing the return on your marketing activities. Think not only about lead nurturing and attribution reporting, but also about automating internal marketing & sales processes. We will take you through the power of HubSpot and teach you to fully exploit the potential of the software.