Marketing and sales have been looking for the right division of roles for years. Fortunately, collaboration, openness, and process structuring within organisations are now hot topics for the management team. It's not too late to intervene and put the collaboration between marketing and sales on the agenda.
6 min read
"F***, the trade fair is off. How do we reach our customers now?” I heard someone say these exact words last spring. And what’s worse... the COVID crisis has...
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