The evolution of HubSpot: from a CRM to an AI-Powered Customer Platform

3 min read
Apr 29, 2024 10:17:17 AM
In the world of marketing and sales optimization, HubSpot has long been known as a leading platform that drives business growth. HubSpot has recently evolved from a simple marketing software platform to a comprehensive CRM platform, providing a total view of all your customer data. HubSpot is focused on further expanding and improving all these functionalities in order to support and include users in all new developments. For example, the rise of AI is one of those important developments. AI is changing how people work, store and buy, which means it is useful to integrate these new technologies and features into your business processes to achieve your business goals. Personalization and automation are also important developments within HubSpot. In this blog, I'm going to discuss the evolution of HubSpot as a CRM, evolving into an AI-powered Customer Platform

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HubSpot's blueprint for the future

HubSpot is redefining its position in the future, this offers companies new opportunities that focus marketing and sales optimization. HubSpot is evolving from a CRM platform to a customer platform consisting of the three newest, most essential components, namely: Smart CRM, Engagement Hubs and a Connected Ecosystem that enables companies to better understand their customers. This evolution will lead to better customer connection, making it easier to achieve or exceed your business goals.

Smart CRM: These bring together customer data with AI to activate the entire platform and improve efficiency. This allows you to effortlessly reach the right audience, personalize content and automate repetitive tasks.
Engagement Hubs: These hubs establish the connection between your front office and your customers throughout their journey. Every interaction, from the first contact to the last call, is made seamless and meaningful.
Connected Ecosystem: This extends the customer platform with an app marketplace. This encourages innovation by enabling integration with other tools and services, allowing you to tailor your HubSpot experience to your specific needs.

"HubSpot's new Smart CRM collects data and unifies the 'Why, How and What' to gain actionable insights about customers and create a database you can rely on to better understand your customers' underlying thoughts and needs."

The New Capabilities of HubSpot's AI-Powered Smart CRM

HubSpot's Smart CRM is an AI-based record system. Gone are the days of building a customer database with disconnected data and delivering unsatisfactory experiences with legacy database models. Using these legacy customer data platforms and CRMs makes it impossible to better understand the underlying thoughts and needs of your customers. That's why HubSpot has developed the Smart CRM. It instantly gathers data and unifies the "why, how and what" to create a database you can rely on and gain actionable insights about customers. The AI-based system enables businesses to further automate various marketing and sales processes, improve decision making and optimize overall efficiency in customer relationship management and digital marketing efforts.

These insights will help your business better understand the thoughts and needs of your customers to create a better connection. This deeper connection increases lifetime value, word of mouth, reduces customer loss and more, benefiting the process of achieving your business goals.

The impact of HubSpot's growth on your business

HubSpot has evolved significantly, from a primary marketing automation platform to an AI-based customer platform with Engagement Hubs, a Smart CRM and a Connected Ecosystem. This evolution is led by a great ambition to expand and improve functionalities with a strong focus on AI, personalization and automation. The rise of AI brings new challenges and opportunities that transform the way businesses operate and communicate with customers. This evolution promises exciting opportunities for your business to achieve your goals through improved customer insights and engagement.

Want to learn more about HubSpot's new Smart CRM and how it can contribute to the success of your business? Then register now for the upcoming webinar, where our professionals will delve deeper into HubSpot's future, discuss key product updates and show how they contribute to your business growth. Unlock your business potential. If not now, when?

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