Leave these 7 HubSpot Myths behind in 2021

4 min read
Apr 29, 2024 2:16:10 PM
HubSpot is either too technical, too expensive, not diverse enough, or too diverse. And frankly, it's only natural to be misled with such contradictions. But if you're afraid to purchase HubSpot because of what you think you know, it's time to think again

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HubSpot is either too technical, too expensive, not diverse enough, or too diverse.

And frankly, it's only natural to be misled with these kinds of contradictions. But if you're afraid to purchase HubSpot because of what you think you know, it's time to think again.

You've probably fallen into the trap of common myths and misconceptions about getting started with HubSpot. Because men, there are many of them.

These are the seven biggest myths about HubSpot (that keep you from growing your business).

Myth #1: HubSpot is a marketing automation tool

Many marketers know HubSpot as a marketing automation tool, and it's not hard to see why. HubSpot still scores well in all areas compared to other marketing automation tools, but today HubSpot is much more than just that.

HubSpot is a full-fledged platform for marketing, sales and customer service teams, with a CMS and completely free CRM at its core. Read more in the blog "HubSpot is not a Marketing Automation tool".

Myth #2: Our organization must purchase HubSpot immediately for every component

So yes, it is possible to rely solely on HubSpot for your commerce processes. But that doesn't mean you have to use HubSpot for everything from the start.

In fact, that may not be smart at all for your organization.

You don't want to disrupt your business processes by throwing a bunch of new systems into your organization all at once. And depending on what your current technology ecosystem looks like, you may or may not need multiple hubs.

Take a hard look at your current technology and internal processes. Which overly complex systems are currently causing frustration in your own team? And what internal processes are causing unnecessary friction in the customer journey?

From there, determine what is most important to your organization - for where you are now and where you want to grow to.

Myth 3: HubSpot is way too expensive....

Is a Mercedes a great but expensive car? That depends on who you ask but certainly, most people will say that it comes with a price tag.

Depending on the size of your company and your perspective, HubSpot's price tag may or may not be a barrier for you.

HubSpot pricing comes in a range of plans aimed at companies at every level - from startups to enterprises.

But in my opinion, the initial investment should not be the focus. Teams that find solutions that are cheaper initially are not always effective in the long run. The bottom line is that HubSpot software costs what the best subscription to achieve your goals costs.

Myth #4: Buying directly from HubSpot is cheaper than doing so from a partner

Going through a HubSpot onboarding is mandatory for new customers, but that doesn't mean you have to go through an onboarding with HubSpot. Instead, customers can also onboard through a HubSpot agency.

Whether you choose to buy HubSpot directly from HubSpot or through a partner, the investment is the same. However, some would say the value for money differs.

The HubSpot onboarding one-size-fits-all checklist includes a system implementation with a 90-day support period.

In contrast, most HubSpot partners use a more customized approach. At Webs, for example, we can perform an audit of your organization's sales, marketing and IT requirements even before you've purchased HubSpot. So if you have complex data requirements involving multiple systems, we can create an implementation plan for you that is tailored to your current ecosystem and processes.

Myth #5: To make HubSpot work for your organization, you need to be a "tech guru

You certainly don't have to be a tech guru to get started. HubSpot was built with the end user in mind and is constantly focused on educating the customer. The HubSpot Academy is full of helpful videos, guides and certifications that can help you improve your technical HubSpot knowledge.

Myth #6: When you start using HubSpot, sales flow in immediately

That said, there is definitely a ceiling to what you can achieve with HubSpot if you focus only on the technical side. Just setting up the tool and becoming a HubSpot Wizard yourself won't magically result in solving your commercial challenges.

HubSpot is like a gym membership.... you only see the benefits if you actually use it. By that I mean that just purchasing HubSpot does not produce magical results. Instead, you only see results if you use the software regularly and correctly.

That means the tools need to be configured and adopted by your team and internal processes aligned for the tool to be effective.

Myth 7: If you already work with HubSpot, you can't also switch with a partner

This is probably the biggest myth out there. HubSpot customers who work closely with HubSpot and a HubSpot Solutions Partner tend to do much better. They have higher adoption rates, faster time to value and ROI.

But why?

HubSpot itself invests a lot in local HubSpot partners. This is because HubSpot's evolution into a platform-based ecosystem has obviously created some complexity, and local partners can help companies maximize the utility and success of their platform. Powerful on their own, but even better when together, right?

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