In collaboration with CustomerTalk - The classic CRM systems are excellent for traditional enterprise resource planning (ERP) environments, but not for the rapidly changing digitally armed markets. But why is that? You'll read all about it in this article.
In collaboration with Emerce - Choosing a CMS (content management system) has long been the remit of the IT department, but as B2B organizations become more sales-driven, there is a greater need for the sales and marketing teams to be able to adapt and tailor web content to help attract and nurture leads into customers. This means that more companies are seeking a CMS that acts as an extension of their sales and marketing platforms...
In collaboration with Emerce - Websites have evolved from being digital brochures to being a lead capture platform, but now they need to transform to become a sales machine, especially for B2B companies. The role of your website in the commercial process is to create a human connection, now more than ever, as people work remotely and are less available to meet in-person.
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In collaboration with Emerce - How do you find out what is and isn’t working in your HubSpot portal? And how do you create the ultimate overview of KPIs for actionable insights on how your marketing, sales and service teams are impacting the top-line in control of your customer-facing business processes?
In collaboration with Emerce - Many companies want an ‘outside-in’ or customer-centred commercial process. Yet these often fall short. Why? For most firms, outside-in thinking is a means, not an end. While they do make personas and content, and practise social selling, their marketing, sales and service professionals work inside-out, based on leads, turnover and processing time. In this article, I walk you through some of these common points of friction and offer possible solutions.
In collaboration with MT/Sprout - Disney's success and position is something every company, no matter how small or large, can look to as an example. But what do they actually do so well? Here are the five lessons.
In collaboration with Emerce - A CRM with good data hygiene can get your sales team off to a great start. But what is good data hygiene? The most important characteristics and principles in a row.
In collaboration with Emerce - A properly functioning CRM platform is a cornerstone for growth and customer satisfaction in your organisation. Yet many CRM implementations are doomed to failure.
In collaboration with Emerce - Fifty new clients from ten different countries. What if your company gets all of these calls tomorrow? Can your marketing automation tool handle that? Is your CRM package set up for that? And could you translate your website overnight?
In collaboration with Emerce - Disrupt a market. Become the next Airbnb. Grow as fast as Mollie. Dutch scale-ups are more ambitious than ever before, viewing the whole wide world as their potential clients. Yet the path to global success is strewn with pitfalls, one of which is often overlooked: your ability to interlink all client data. Mollie has now solved that problem.
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