HubSpot is either too technical, too expensive, not diverse enough, or too diverse. And fair enough, It is only natural that you’ve been misled with contradictions like that. But if you’ve been scared off from HubSpot by what you think you know, it might be time to think again...
How many leads does your online campaign generate? How many of those leads turn into customers? And how many of those new customers will still be buying your products and services three years from now? Many commercial departments still aren't able to quickly and easily link these types of data streams.
Marketing and sales have been looking for the right division of roles for years. Fortunately, collaboration, openness, and process structuring within organisations are now hot topics for the management team. It's not too late to intervene and put the collaboration between marketing and sales on the agenda.
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In Sales, getting the most out of your data and contacts will generate more leads and deals in less time. In other words: your ability to increase the turnover and even the customer lifetime value (CLTV) per sales rep. In this blog, we'll zoom in on how HubSpot CRM and the HubSpot Sales software will help you achieve this
For Sales Managers, everything is about monthly results. All too often, however, I find that Sales Managers lack the necessary insights, or that they do somehow realise that they have no control but can't figure out which insights they're missing...
Many marketers know HubSpot as a marketing automation tool. It’s not hard to understand why – HubSpot still scores very well in all areas compared to other marketing automation tools (as shown by independent international comparison sites such as TrustRadius, G2 Crowd or Gartner Peer Insights, which are all based on real user reviews).
B2B is still very much about the product/service (product-centric) and selling this product/service. As a result, historically, too little attention has been paid to customer service. Especially in more traditional B2B companies, the high level of attention paid at the start of the customer relationship soon dwindles once the services or products have been supplied...
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