The days a single software suite was all you needed are long gone. Even the traditional suites offer different kinds of subscriptions to suit your specific needs, and allow you to cherry-pick the tools you actually need to get the job done...
One of the biggest challenges we are facing while using a large number of independent tools is how to properly handle all the data those tools are consuming and generating. It’s more important than ever to integrate the data dependent applications to avoid data corruption in essential software...
Why is data essential to commercial success? If your data is fragmented, you can’t draw conclusions, you don’t know what is and isn’t working, employees within your commercial department can’t talk to each other, you won’t get to know your prospects properly and you can’t service customers as well as you’d like. How come? The answer is simple: there is no single source of truth...
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The funnel is dead – most people know that by now. But has the flywheel been universally adopted yet? I very much doubt it. Be honest: how central are your future customers within your commercial process? Are you able to fully integrate your marketing, sales and customer service processes? Building bridges won’t cut it any longer...
"F***, the trade fair is off. How do we reach our customers now?” I heard someone say these exact words last spring. And what’s worse... the COVID crisis has...
Setting marketing objectives is tough – certainly in business-to-business. Marketing is not an exact science and B2B sales cycles tend to be very long. This makes it harder to demonstrate the contribution made by marketing. But with no measurable outcomes, why would your management team want to talk with you? High time for a change...
One of the first decisions you’ll make as a new HubSpot Marketing user is who you’ll task with onboarding your portal. Will you choose to onboard through HubSpot, or will you choose to onboard via an agency? We’ve already written a blog highlighting the differences between HubSpot and Agency onboarding, however this blog will focus on how Webs specifically approaches this subject...
HubSpot is constantly developing. New functionality is added and existing functionality is updated. Find the HubSpot training that suits your needs and ensure you and your team immediately get value from the HubSpot tool...
There’s a dangerous thought floating around about HubSpot. It goes something like this; HubSpot is an "all-in-one marketing software" that can solve any marketing or sales problem and catapult your business to new growth easily. While this statement holds true for most businesses that invest in HubSpot… it simply isn’t true when applied across the board. HubSpot isn’t always for everybody...
A customer support team has a huge impact on your company. By helping and surprising customers and prospects, the team will have a direct impact on customer retention, revenue and your company’s overall growth. Invest in a customer support team and you will reap the rewards. The HubSpot Service Hub gives your...
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