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You might be asking yourself what the most important reasons to choose HubSpot are? They’re numerous, and probably quite personal to your specific business. But to help you understand how it can support your business, we’ve rounded up the six most important reasons why HubSpot is the right choice for you...
Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
Many organisations assess their company’s health based on the number of new business deals closed. How many phone calls does sales make to potential new customers? And how many opportunities is sales able to convert to new deals? There's less focus on existing customers. But why?
Salesforce recently made the announcement that it would now be offering 360-degree customer insight into their own diversified and fragmented landscape known as Salesforce. That's all very well, of course, but a keen observer will think: What The F...? Isn't that what a good CRM is supposed to be able to do anyway?
It’s a tricky situation when your goals keep being increased, but budgets don’t. But too often marketers are put in the difficult place of needing to approach management with the request for additional budget to update or rebuild your website. The good news is that this conversation doesn’t need to be difficult...
Running a business today means that you need an online presence, but creating a website can seem too overwhelming to even start. The difficulty in building a B2B website might make you delay doing it, but 70-80% of consumers use the Internet to research a business prior to any purchase…