HubSpot vs Inbound Marketing and Sales
HubSpot is based on the Inbound methodology, which focuses on attracting your potential customers by helping them on their customer journey. HubSpot strongly believes that customers nowadays do their own research into products and services and decide for themselves when they want to consume content.
The term 'Inbound' has been claimed by HubSpot's founders, and the entire platform and organization exude this methodology. HubSpot originally started from a Marketing point of view. HubSpot states that well-thought-out Marketing that is organized according to the right processes can be highly valuable when it comes to attracting more website visitors and good, qualified leads for Sales.