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What does HubSpot actually do?

HubSpot is a (cloud-based) software platform that helps commercial teams work effectively on attracting more website visitors, leads, and satisfied customers.

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HubSpot – in brief

HubSpot is a (cloud-based) software platform that helps commercial teams work effectively on attracting more website visitors, leads, and satisfied customers. It offers three main platforms: Sales (CRM and sales tools), Marketing (Marketing Automation software), and Services. HubSpot also has its own CMS.

Organizations can purchase separate licences for the different 'hubs', but the platforms are built to talk to each other and can be fully integrated for optimal results. HubSpot truly is an all-in-one platform.

HubSpot vs Inbound Marketing and Sales

HubSpot is based on the Inbound methodology, which focuses on attracting your potential customers by helping them on their customer journey. HubSpot strongly believes that customers nowadays do their own research into products and services and decide for themselves when they want to consume content.

The term 'Inbound' has been claimed by HubSpot's founders, and the entire platform and organization exude this methodology. HubSpot originally started from a Marketing point of view. HubSpot states that well-thought-out Marketing that is organized according to the right processes can be highly valuable when it comes to attracting more website visitors and good, qualified leads for Sales.

Starting out with Inbound & HubSpot: you don't have to go it alone

There are a range of HubSpot partners who can help you properly set up your tooling. These are categorised as follows, based on customer satisfaction (from low to high): Silver, Gold, Platinum, Diamond and Elite. Webs is the first HubSpot Elite Partner in the Benelux and one of the #5 partners worldwide.

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“WorkFlowWise has been working with HubSpot Marketing/CMS since 2013, so moving sales to the same platform was a logical next step. The expert team at Webs helped us get the most out of the tool.”

Rolf Tjalsma WorkFlowWise

Key takeaways

  • HubSpot helps commercial teams get more website visitors, leads, and customers 
  • It offers three platforms: Sales, Marketing and Services. HubSpot also has its own CMS and free CRM software.
  • HubSpot is based on Inbound: a philosophie that helps attract your potential customers, by helping them in their customer journey. 
  • Webs is the first HubSpot Elite Partner in the Benelux and one of the #5 partners worldwide.

Request a HubSpot demo

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Discover in a demo how the HubSpot Marketing, Sales or Service tools, CMS or free CRM software can help you achieve your commercial growth ambitions. 

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