Understand your customer. Remove the friction between your customer-facing teams.
How data-driven are B2B front-offices?
by Emiel Kanters
Why is data essential to commercial success? If your data is fragmented, you can’t draw conclusions, you don’t know what is and isn’t working, employees within your commercial department can’t talk to each other, you won’t get to know your prospects properly and you can’t service customers as well as you’d like. How come? The answer is simple: there is no single source of truth.