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7 HubSpot Myths to Leave Behind in 2021

HubSpot is either too technical, too expensive, not diverse enough, or too diverse. And fair enough, It is only natural that you’ve been misled with contradictions like that. But if you’ve been scared off from HubSpot by what you think you know, it might be time to think again...

HubSpot is either too technical, too expensive, not diverse enough, or too diverse. 

And fair enough, It is only natural that you’ve been misled with contradictions like that. But if you’ve been scared off from HubSpot by what you think you know, it might be time to think again. 

You probably fell into the trap of common myths and misconceptions about getting started with HubSpot. Because men, there are a lot of them. 

Here are seven of the biggest myths about HubSpot (that keep you from growing your business).

Myth #1: HubSpot is a marketing automation tool

Many marketers know HubSpot as a marketing automation tool and it’s not hard to understand why. HubSpot still scores very well in all areas compared to other marketing automation tools, but nowadays HubSpot is way more than just a marketing automation tool. 

HubSpot is a full stack of software for marketing, sales and customer service teams, with a CMS and completely free CRM at its core. You can read more about it in our blog “HubSpot is not a Marketing Automation tool”.

Myth #2: Our company should be using HubSpot for every single thing

So yes, it is possible to rely on HubSpot alone for your commercial processes. But that doesn’t mean your company should be using HubSpot for every single thing right from the start. 

In fact, it might not be the best idea to do that. 

You don’t want to disrupt your business processes by throwing a ton of new systems in your organization all at once. And depending on what your current technology ecosystem looks like, you may or may not have a need for multiple hubs.

Just take a good look at your current technology and internal processes. Which overly complex systems cause frustration in your own team at this very moment? And which internal processes cause unnecessary friction in the customer journey? 

Decide from there what’s most important for your organization for where you are now, and where you’re looking to grow.

Myth #3: HubSpot is far too expensive for my business

Is a Mercedes a great but expensive car? Depends on who you ask but sure, most people would say it comes with a price tag. 

Depending on your business size and perspective HubSpots' price tag may or may not be a roadblock for you.

HubSpot pricing comes in a range of plans aimed at businesses at every level — from startups to enterprise organizations. 

But in my opinion the initial investment shouldn’t be the focus. Teams that find solutions that are initially cheaper aren’t always effective in the long-term. The bottom line is HubSpot software costs what the best subscription to meet your goals costs.

Myth #4: Buying from HubSpot direct is cheaper than buying from a partner 

While onboarding is required for new customers, it doesn't always have to be performed by HubSpot. Instead, customers can also onboard through a HubSpot agency. 

Whether you choose to buy HubSpot directly at HubSpot or go through an agency, the investment is the same. However, some would say the value for money differs.

The HubSpot onboarding one-size-fits-all checklist includes system implementation with a 90-day support period.

Most HubSpot Agencies on the other hand use a more tailored approach. At Webs for example, we can conduct an audit of your organisation’s sales, marketing and IT requirements, before you’ve even purchased HubSpot. So if you have complex data requirements involving different systems, we can enable you with an implementation plan that’s tailored to your technology ecosystem and processes.  

Myth #5: For HubSpot to work for your business, you need to be a ‘tech guru’

You most certainly don’t need to be a tech guru to get started. HubSpot is built with the end user in mind and is constantly focussing on educating their customer. The HubSpot Academy is full of helpful videos, guides and certifications which can help you improve your technical HubSpot knowledge.

Myth #6: If you start with HubSpot, revenue will immediately start floating 

That being said, there is definitely a ceiling to what you can achieve with HubSpot when you are only looking at the technical side of things. Only setting up the tool and becoming a HubSpot Wizard yourself will not magically result in solving your business problems. 

HubSpot is like a gym membership...you only see the benefits if you use it. By that I mean that purchasing the HubSpot software does not magically produce results. Instead, results are seen when you utilize the software regularly and correctly.

Which means the tools need to be configured and adopted by your team and internal processes need to be aligned for the tool to be effective.

Myth #7: If you work with HubSpot, you can’t also consult with a partner

This is probably the biggest myth out there. HubSpot customers who work closely with HubSpot and a HubSpot Solutions Partner tend to do much better. They have a higher adoption rate, quicker time to value and return on investment.

But why? 

Because HubSpot itself invests a lot in local HubSpot partners. This is because HubSpot’s evolution into a platform-based ecosystem has obviously caused some complexity, and local partners can help support companies in maximizing their platform’s utility and success. Powerful alone, but even better when together they say, right? 

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Picture of Anne van der Kammen
Anne van der Kammen

Marketing Manager