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How Nmbrs grows with Inbound and HubSpot


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Demonstrate the contribution made by marketing (5 step plan)

Setting marketing objectives is tough – certainly in business-to-business. Marketing is not an exact science and B2B sales cycles tend to be very long. This makes it harder to demonstrate the contribution made by marketing. But with no measurable outcomes, why would your management team want to talk with you? High time for a change...

3 min read

6 Important KPIs for Marketing Managers to Prove Added Value

Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.

4 min read

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