B2B companies that are engaging with IT/SaaS do now take customers and the internet as their starting point. However, still an incredible number of B2B companies are neglecting opportunities in the commercial digital domain...
"F***, the trade fair is off. How do we reach our customers now?” I heard someone say these exact words last spring. And what’s worse... the COVID crisis has...
Setting marketing objectives is tough – certainly in business-to-business. Marketing is not an exact science and B2B sales cycles tend to be very long. This makes it harder to demonstrate the contribution made by marketing. But with no measurable outcomes, why would your management team want to talk with you? High time for a change...
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Without knowing the right KPIs to track and analyse, your marketing efforts are going to struggle to prove their worth to anyone who doesn’t truly understand what they’re doing. That’s why we’ve covered the six most important KPIs for marketing managers to track and prove added value to their commercial directors.
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